About Us

Our mission:

Make clothing that celebrates the beauty of African-American women.  That’s right…

 

The Viva Sistah brandwas created by Lisa Smith.  With the strong female influence from both her mother and her grandmother, Lisa overcame the hardship of being a poor black girl from the tough streets of New York city.

As the only high school and college graduate in her family, she eventually landed in graduate school where she learned to put her creativity and drive to work.  She has always had a love of fashion, ever since she was a girl — but recently developed a “thing” for t-shirts – like most people.  But to be specific, she likes t-shirts with faces on them.  But after searching high and low, she rarely found a t-shirt with the face of a “sistah” on it.

Then psychology today published a hateful study from a Japanese writer that alleged that African-American women were ugly.  What? While the rest of the world remained silent on this issue, Lisa did not.  She started Viva Sistah to show the world just how beautiful black women really are – one t-shirt at a time!  Join us and celebrate the beauty of black women — using fashion as our catalyst.  Viva Sistah will focus on using clothing to make a visual statement of how beautiful and attractive black women are.

The Viva Sistah brand will be a collection that encompassescasual and upscale clothing that highlights the beauty and style of the “sistahs.”   Our vision is to invite and appeal to all women as a way to express our pride, individuality, style and spirit.  Viva Sistah… Viva Ebonie Girlz!